Every day, people make decisions. Every organization makes decisions. Every government makes decisions. The real challenge is not making decisions. The real challenge is deciding what deserves attention first. Resources are limited. Time is limited. Attention is limited. The Universe Religion therefore proposes a simple but powerful tool for setting priorities: The 4-3-2-1 Principle. The Origin of the 4-3-2-1 Principle The idea originated in London in 2011. It emerged from a simple observation: Most problems are not difficult because solutions are unavailable. Most problems persist because people struggle to identify what deserves attention first. The principle was designed to provide a…




