The Banana Principle

Every day, people make choices. Some choices improve life. Some choices make little difference. Some choices create problems. Most people know that not all options are equally good. Yet many decisions are still made without a clear method for comparing alternatives. The Banana Principle was developed to provide such a method. Its purpose is simple: To help people make better decisions. Why Not Every Option Is Equal Many decisions involve several alternatives. A person may choose between different jobs. Different investments. Different friendships. Different projects. Different ways of spending time. These options are rarely equal. Some create more benefit. Some create…